Position Overview:

The Assistant Store Manager, Experience is responsible for maintaining high quality customer service, while creating an outstanding experience that allows customers to continuously conquer the outdoors! They will work closely to support the Store Manager in all store performance areas including store performance, people management & engagement, customer experience and operational excellence. They will ensure that the store achieves its targets by driving the customer relationship management (CRM) process through clienteleing and after-sale customer engagement.

What You’ll Do:

• Achieve or exceed sales targets including both the top and bottom line results
• Drive our Net Promoter Score (NPS) and other selling and service metrics such as conversion, average dollar per transaction (ATD), average unit retail (AUR) etc.
• Ensure implementation of CRM initiatives to develop a clientele network for the store and continuously analyze results i.e. capture rate and repeat purchase
• Drive location’s Units per Transaction (UPT) by actively introducing new, underperforming, and strategic categories
• Elevate customer experiences through hosting in-store events, coordinating personal & virtual shopping appointments and introducing emerging categories
• Resolve common customer issues by investigating opportunities, developing solutions, preparing reports, and mentoring staff on handling similar challenges in the future
• Train teammates in product knowledge, brand history and effective storytelling
• Empower and encourage teammates to build brand loyalty and drive employee engagement
• Mentor teammates to ensure they maintain the brand's expectations of quality and authenticity while supporting cross functional collaboration
• Develop future leaders while identifying external talent for the retail business

Let’s Talk About You:

• Minimum 3-4 years of retail management experience
• Previous experience working with affluent and luxury brands in high traffic locations
• Experience with CRM tools and processes
• Excellent analytical skills with a proven understanding of retail math/metrics
• Excellent time management and organization skills with the ability to multi-task in a fast-paced environment
• Strong business sense and keen attention to detail
• Consistently exhibits the brand's values, taking pride in being innovative, authentic, passionate, relentless, and entrepreneurial
• Advanced skills in Microsoft Office, specifically Word and Excel
• Bonus points for proficiency in another language