We are pureLiFi

pureLiFi is the world leader in Light Fidelity (LiFi) innovation and Visual Light Communication (VLC) systems. Our products provide pervasive high-speed wireless access that delivers significantly greater security, safety and data densities than Wi-Fi.

We are growing our team and looking for a Marketing Executive to join us, reporting to the Chief Marketing & Communications Officer (CMCO). The new marketing executive will support the goals of the Marketing & Communications team by leading on day-to-day digital and event marketing. Working closely with the CMCO you will take part in implementing a strong global marketing strategy to engage customers across a diverse range of verticals. You will support the teams efforts to raise awareness amongst key sectors and contribute to growth in new business opportunities.

This role will allow the right candidate to grow and develop their skills in a supportive environment.

• Managing the development of a variety of collateral to support the company marketing and communications strategy.
• Lead on the day-to-day management of the company website, development of social media and support both online and in person event co-ordination.
• Delivering a high level of creativity, consistency, and attention to detail in everything you do.
• Understanding how to take complex technical concepts and communicate to a wide range of customer and stakeholder types, with an understanding of how to tailor approach. 
• Developing and implementing new digital and event campaigns across various verticals to increase Marketing Qualified Leads.
• Being one of the go-to people for marketing essentials and fresh ideas.      

•  Ensuring that we maintain a high standard in everything we produce that aligns with company brand, values and messaging.   

• Working closely with the Chief Marketing & Communications Officer to deliver on departmental goals.  

• Monitoring and reporting on the success of various online and offline marketing efforts using tools such as HubSpot, Google Analytics, Meltwater. Coordinating with team members across the entire company to develop new ideas and produce  compelling content and collateral.

Requirements

• Qualification: Undergraduate degree or equivalent experience.
• Knowledge and experience of B2B marketing preferably in technology or similar sector.
• Demonstrable ability to work creatively within constraints to support growth.
• Hands on experience developing a range of effective marketing collateral from concept to completion
• Proven track record of managing digital marketing & event efforts in a B2B setting.
• The ability to collaborate and communicate effectively with both commercial and technical employee
• A self-starter with analytical, problem solving and strategic thinking skills.

Desirable

• Working knowledge of Adobe Creative Cloud Essentials (photoshop, illustrator, InDesign)
• Experience using CRM and email Marketing tools (HubSpot, Salesforce, Mailchimp)
• Experience monitoring tools such as google analytics, Meltwater.

Benefits

• A close-knit, multi-disciplinary team in Edinburgh representing over 15 different nationalities
• A 35 hour week with a flexible working policy allowing for a mix of home and office working
•  Salary that reflects your knowledge and experience
• Share options so you are invested in our ongoing success
• 35 days holiday allowance to give you time to re-energise
• Private medical insurance to keep you healthy
• Life Assurance and Income Protection Insurance for peace of mind
• Pension Scheme contributions so you can save for the future