Business Leader

Posted 21/05/2024 by Dignity Plc

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Dignity is looking for entrepreneurially-minded influencers to join us as we continue our journey of growth, as Business Leaders. We want to empower you and provide you with all the tools to manage and run one of our funeral businesses as if it were your own. In return, we will provide you with full autonomy and will be supported, assisted, coached, and mentored but ultimately you will have responsibility for running one of our funeral businesses and influencing your team. Dignity seeks to build strong and growing positions in its communities and your goal will be to achieve that with your business.  

Our valued colleagues deliver a selfless and empathetic service for our valued customers; true unsung heroes, our staff members are in the background and operating to the highest of standards. We are incredibly proud of the care and compassion they exude daily ensuring that our customers are supported at very difficult times, always to the highest of standards.

An opportunity has arisen for a dedicated and compassionate individual to join our team as a Business Leader at Gordon & Watsons Funeral Directors, Aberdeen.

Our Business Leaders are responsible for providing team support and guiding our customers through the end-of-life journey, ensuring excellent service within our Crematoria and Funeral Brands. Alongside this, they are also responsible for developing and empowering their teams, whilst growing brand awareness and profitability within the communities they serve, in line with our long-term strategy. 

Let us ask you…

Do you have an entrepreneurial spirit?

Do you care about your community?

Are you passionate about people development?

If you enjoy business management, providing team guidance, and serving your community, then a Business Leader role at Dignity could be for you!


“We strive to be the most trusted, respected, and valued end-of-life provider in the UK, and the most inspirational and rewarding employer for those who serve this goal.”


This is an opportunity to step into an extremely rewarding role as you utilise all your existing skills, enable a truly outstanding team and ultimately feel the immense pride we do in the support we give to our families. Let us empower your career as you put your business management skills to the test.

What is it to be Business Leader with Dignity?

  • You will coordinate by example to be a bastion of Dignity values.
  • We will provide you with the freedom to build and execute a long-term business plan for the brand.
  • Oversee all network sites and/or resources to support service delivery and fulfilment as efficiently as possible to ensure the lowest cost of operation.
  • Continuously monitor the local and wider market competition.
  • Collaborate horizontally across the region to share best practices.
  • Review ways of working and ensure continuous improvements are considered and changes implemented.
  • Collaborate with other areas of the business to maximise service, productivity, and marketing opportunities.
  • Create a positive, engaging, and inclusive working environment, resolving conflict efficiently and in line with company processes.
  • Manage a designated budget ensuring that value for money is achieved in all circumstances through monitoring and control of expenditure.

What do you need to be successful in this role?

  • Previous management, supervisory or team management experience.
  • Comfortable being uncomfortable, with self-discipline, enthusiasm, and the ability to inspire your team.
  • Act as a role model to your team, protecting your brand through problem-solving and process management whilst consistently growing your people.
  • The ability to influence, build and maintain long-term relationships both within stakeholder management and working within your local community.
  • A strong commercial acumen.
  • The ability to work collaboratively to enhance and develop your brand.
  • Full UK Driving License (ideally) – site travel to meetings and in the local community will be needed

 What do you get?

  • Annual salary up to £36,000
  • 25 Days Holiday + Bank Hols
  • BUPA Private Healthcare (Self)
  • 3 months full sick pay
  • Life Assurance X2 salary
  • Pension Scheme
  • Other discretionary company discounts
  • Access to our Apprentice and Development Courses to further your career

What are the next steps?

If you are interested in learning more about Dignity Plc, please feel free to visit our website at https://(url removed). Alternatively, to be considered for this role, please submit your application via the ‘apply’ button, where a member of our resourcing team will review your application.

Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and on-boarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). 

Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy).  Further details will be explained to you throughout the recruitment process. 

Equality, Diversity, and Inclusion Statement

Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.

We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and take decisive, informed, and bold action to promote inclusion and belonging. 

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. 

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.


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